Privacy Policy – Charm Beach Retreat Alicante

Last updated: 5.12.2025

At Charm Beach Retreat, your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make a reservation, or contact us. We are committed to full compliance with the General Data Protection Regulation (EU) 2016/679 – GDPR.

By using our website or booking a stay, you agree to the practices described below.

1. Who we are

Charm Beach Retreat is a hospitality business offering accommodation in Alicante, Spain.

If you have any questions about this policy or wish to exercise your data rights, contact us at:

office@charmbeachretreat.com

2. What personal data we collect

We collect only the information necessary to provide our services safely and efficiently. This may include:

2.1. Data you provide directly

• Name and surname

• Email address

• Phone number

• Country of residence

• Payment details (processed securely via payment providers)

• Booking information (dates, preferences, number of guests)

• Messages sent via our contact forms or email

2.2. Automatically collected data

When you use our website, we may automatically collect:

• IP address

• Browser type and version

• Device type

• Pages visited and visit duration

• Cookies and tracking data (see Cookie Policy)

2.3. Special categories of data

We do not intentionally collect sensitive personal data (health, religion, etc.). If you provide such information voluntarily (e.g., accessibility needs), we will process it only to assist you appropriately.

3. How we use your data

We use your personal data for the following purposes:

3.1. To process your booking

• Confirm reservations

• Send booking details and updates

• Arrange check-in and customer support

• Legal basis: contract performance

3.2. To improve our website and services

Monitor website performance

Enhance user experience

Legal basis: legitimate interest

3.3. For communication

Respond to your inquiries

Send important service notifications

Legal basis: contract performance or legitimate interest

3.4. Marketing communication (Only with your consent)

Send news, offers, or updates

You can unsubscribe at any time.

Legal basis: consent

3.5. Legal and security obligations

Fraud prevention

Compliance with local hospitality regulations

Legal basis: legal obligation

4. Who we share your data with

Your data is never sold to third parties.

We only share it with trusted partners necessary to provide our services:

Booking platforms (e.g., Booking.com, Airbnb)

Payment processors

IT, hosting, and security providers

Legal or regulatory authorities (when legally required)

All partners comply with GDPR and process your data solely for service-related purposes.

5. International transfers

If our providers are located outside the EU/EEA, we ensure your data is protected through:

Standard Contractual Clauses (SCCs), or

Adequacy decisions from the European Commission

6. How long do we keep your data

We retain your data only as long as necessary:

Booking data: legally required retention period (tax & accounting rules)

Marketing data: until you withdraw consent

Technical logs: short, security-focused periods

After expiry, data is anonymized or securely deleted.

7. Your GDPR rights

As a data subject, you have the right to:

• Access

• Know what data we hold about you.

• Rectification

• Correct inaccurate or incomplete data.

• Erasure (Right to Be Forgotten)

• Request deletion of your data where legally permitted.

• Restriction of Processing

• Limit how your data is used.

• Data Portability

• Receive your data in a structured format.

• Object

• Oppose use of your data based on legitimate interest.

• Withdraw consent

• For marketing communication.

To exercise these rights, email us at office@charmbeachretreat.com

We respond within 30 days as required by GDPR.

8. Cookies & tracking technologies

Our website uses cookies to improve functionality, personalize content, and analyze traffic.

For details, visit our Cookie Policy page.

You may adjust cookie preferences via your browser settings at any time.

9. Data security

We implement strong technical and organizational measures to protect your data, including:

• Encryption

• Secure servers

• Access controls

• Regular monitoring

• GDPR-compliant hosting solutions

Despite our efforts, no system is 100% secure. We will notify you of any data breach as required by law.

10. Links to external websites

Our website may contain links to third-party sites.

We are not responsible for the privacy practices of these external websites.

11. Updates to the privacy policy

We may update this Privacy Policy to reflect legal changes or improvements to our services.

Any updates will be posted on this page with the “Last Updated” date.

12. Contact information

For privacy-related questions or requests, please contact: office@charmbeachretreat.com